National Lighting Company Launches New Range of Disney-branded Lights
Bringing Shining Light to Kids’ Bedrooms
As the world's most innovative entertainment company, The Walt Disney Company understands the power of great storytelling. As one of the best-in-class consumer lighting specialists, National Lighting Company beholds 60 plus years of experience in illuminating families' homes. Together, they deliver inspiring lighting products which are an integral part of any child's bedtime routine.
"For many years, NLC has been successful in developing decorative lighting for the adult market," said Helix Lighting Ltd's Joint Managing Director, Nik Handley. "We recognise the significant opportunity in the kids sector and there is no better way to reach that consumer than partnering with the brand all families know and trust; Disney."
Vice President for Disney Consumer Products – Home Europe, David Cruddos, sheds light on the collaboration, "Kids' total room solutions are the most significant drivers of our business. We strive to work with the best-in-class and sub-category specialists who can deliver market, along with channel relevant solutions. NLC delivers on these criteria."
The all new range integrates favourite characters such as Toy Story's Buzz Lightyear and Disney Princess Cinderella, into compelling lighting for children's bedrooms. It features products from key lighting sub-categories such as bedside lamps, ceiling pendants and spots. With Disney's breadth of franchises, there is a solution for all ages, whether it be pre-schoolers who love Mickey Mouse, boys who think Lighting McQueen is the coolest car around or tween girls who aspire to rock the musical stage like Hannah Montana.
With the range set to be available in stores from Spring/Summer 2011, Brilliant AG's CEO, Thorsten Spengler looks forward to future product development. "NLC is a design-led company, with key influences on lighting fashions. As the creative force within NLC, Helix's design team has really tapped into the essence of Disney's amazing stories and as a group, we are already brainstorming some exciting ideas for expansion into new sub-categories such as comfort lights, novelty, outdoor and more. Watch this space!", said Thorsten.
About The National Lighting Company
NLC is a privately owned group of lighting companies, operating throughout the UK, Europe and emerging markets. The prime activity of NLC is the design, development, manufacture and distribution of domestic lighting. The key operating companies are:
- Brilliant AG located in Gnarrenburg, north east of Bremen and employs more than 250 members of staff in 17 European countries and is one of the leading suppliers of consumer lighting fixtures, incorporating innovation across all product categories.
- Helix Lighting Ltd located in Wellingborough, Northamptonshire, employing over 50 staff, a design led and market influencing company established in 1955. Helix is a specialist and best in class including the following categories: Table & Floor Lamps, Shades, Non-Electric, Wall Lights and Fittings. Supplying innovate products to the High Street Retailers, Multiples and DIY.
- Poole Lighting Ltd located in Poole, Dorset, employing over 70 staff, established in the early 1980's. Poole has a wealth of experience in design and technical departments and continues to develop innovative lighting solutions that ensure all customers can offer their consumers lighting solutions to reflect their décor and lifestyle.
- Endon Lighting Ltd located in Leeds, employing over 90 people, established over 70 years ago, supplying over 1000 independent retailers and a similar amount of electrical wholesalers, has honed a collection of product covering every price point and style which is likely to be requested by the discerning consumer or contractor. The collection is presented to the customer base in catalogue format, recognised as being the most comprehensive and well balanced in the sector.
- NLC China Based in Shenzhen, a strong team of over 60 Staff. Functions include: Over 20 production & pre delivery Inspectors, Operations, Quality Control, NPI, Auditing, Technical assistance, Order Processing, Production Control, Purchasing, Merchandising, Admin & Finance, and NLC China facilitates substantial FOB Trading for UK & European customers.
About the Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media group. Disney is a Dow 30 company, which has had annual revenues of over $35 billion in its most recent fiscal year, and a market capitalization of more than $46 billion as of July 21st, 2009.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or watch us at www.youtube.com/disneyliving.






